Taken from our intereview with Storenvy.
Jason: Cherry Sauce is a means to remind ourselves what it was like to just be a kid with no limitations and no responsibilities. I feel that our designs reflect that mentality, and in some of our designs you can see what influenced us when we were kids.
Mike: ”In every real man a child is hidden that wants to play.” – Friedrich Nietzsche
I always feel like people take themselves too seriously. Personally, I think that everyone was at their very best when they were kids. We had the most vivid imagination, we were the most creative, we weren’t afraid of much, stress and anxiety didn’t exist, and everything was new and exciting. Certain things — like Saturday morning cartoons, video games, candy, super-soakers, yak-baks, silly putty, etc. — help me remember how it felt to be a kid, and I want to portray these thoughts, memories and feelings through Cherry Sauce.
Taken from Mike's interview with I am the trend.
My friend Jason and I used to hang out and talk about businesses we could start that would be manage-able for a low cost startup, eventually came to the decision of starting a clothing line. Our first idea was an “all zombie” brand, I think we were going to call it undead apparel… SO glad we didn’t end up doing that haha. For the longest time our official name was going to be Composure (yes, from the name of the august burns red song) There were too many brands with similar names and a whole lot of copyrights, plus we ended up not wanting a darker, angry, metal sort of brand.
*PAUSE FOR NAME EXPLANATION*
Jasons family has a cabin, and our group of friends and go out there often. When gassing up the boat, the oil mixture for the gasoline was a goopy, bright red substance, and we called it “Cherry Sauce” but we said it kinda funny (like someone who had been eating oil, pretending it was cherry sauce.) and we ended up saying “cherry sauce” all the time, kind of a code-word for boating/having fun. Just goofing off.
So when we went back to the drawing table, and were scouring thesaurus.com and random name generators… nothing was turning up. Being bored I decided to type out CHERRY•SAUCE in some sexy helvetica bold, and jokingly showed it to Jason, who absolutely loved it. After convincing me on it, we looked up the domains…. Uh oh… cherrysauce.com is a porn site, AWESOME! Sooo we ended up buying the domain cherrysauce.ca. After a 3 shirt line we sold mainly to friends and family we decided we needed to up our game a bit. After securing some funding, contacting artists, and getting things did, we launched our first REAL line on my birthday, July 24, 2009.